• A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.

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• Settings are not just static backdrops. They should enhance the story and depth of the message.

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• Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.

• Viewers should feel transported to the special moments and places shown in the imagery.

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• Photography should not be western-centric but show many different perspectives and settings from all over the world.

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• Photos of locations should never be culturally insensitive or inappropriate. 

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• Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.

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